BBC World is the BBC’s commercially funded international
news and information television channel, broadcasting in
English 24 hours a day. It can be seen in 258 million
homes in more than 200 countries and territories.
BBC World provides news, business and sport and explains
not only what is happening but why. The channel’s hourly
news programmes offer unmatched, impartial, in-depth analysis
of breaking news and events of global importance.
Through World Business Report and Middle East Business Report,
BBC World covers the most important financial, economic and
company stories, while Sport Today rounds up the results and
news from a wide variety of different sports.
In addition to its news bulletins, BBC World also
broadcasts the best of the BBC’s lifestyle and factual
programming, including the weekly documentary strand The World
Uncovered; Top Gear, for motoring fans; Talking Movies, the
channel’s flagship guide to cinema; and the Imagination series
on culture and the arts.
The daily interview programme HARDtalk grills leading
newsmakers from politics, religion, sport and entertainment;
and the award-winning weekly interactive discussion show
Talking Point offers viewers the chance to submit questions to
opinion formers.
The channel’s dedicated 24-hour fully digital newsroom and
studio is located at BBC Television Centre in London. It
forms part of the world’s largest and most trusted
newsgathering organisation and draws on the resources of more
than 250 BBC News correspondents and 58 international BBC News
bureaux across the globe.
BBC World’s dedicated airtime sales operation has grown
significantly in recent years and now comprises a team of more
than 50 staff located in ten offices around the world,
together with agents supporting secondary markets.
Offices are located in London, Frankfurt, New York, Paris,
Singapore, Hong Kong, Dubai, Mumbai, Delhi and Bangalore.
Advertisers to the channel include ABN Amro Bank, Allianz,
Barclays Capital, BT Cellnet, CeBit, Credit Suisse, Emirates,
HSBC, JP Morgan, Marconi, Microsoft, Mitsubishi, The New York
Stock Exchange, Palm Computing, Panasonic, Price Waterhouse
Coopers, SAS Airlines and UPS.